Author name: Kirana Chronicler

Direct to Customer Selling
Bridging the Knowledge Gap

Emerging trends shaping India Retail

As the retail landscape continues to evolve, it’s crucial for retail executives and small business owners to stay informed about emerging business models. In this post, we’ll explore three key trends reshaping the industry: social commerce, video commerce, and direct-to-consumer (DTC) commerce. We have addressed the phenomenon of quick commerce in a separate post The […]

Futureproofing Your Industry

The Slow Death of the Kirana: How Quick Commerce is Gutting India’s Retail Soul

In the labyrinthine alleys of India’s bustling cities, a quiet revolution is unfolding. Or should I say, a quiet execution? The victim: the humble kirana store, that stalwart of Indian retail, the cornerstone of communities for generations. The executioner? A sleek, silicon-valley inspired phantom called ‘quick commerce’. Let us not mince words. We are witnessing

Futureproofing Your Industry

Kiranas Reimagined: The Innovation Leap – Co-creating Growth with Affordable Tech

India’s vibrant retail tapestry is woven with threads of tradition, innovation and resilience. At the heart of this vibrant ecosystem lie the unorganized retailers – the beloved “kirana” and “medical” stores – cornerstones of communities for centuries offering not just goods but a sense of belonging and familiarity. A Legacy of Service – From Ancient

Bridging the Knowledge Gap

The Future of Neighborhood Shopping: Quick Commerce and Kirana Conundrum

Driven by rising affluence, increasing willingness to pay for convenience, rising urbanization, increasing willingness to shop online, and preference for more frequent, unplanned, and top-up purchases, pandemic period confinement consumer behavior has significantly changed in the last few years. A trend that has been accelerated by increased penetration of smart phones and cheap data. Q-commerce

Kirana Speaks

Demographic Inversion: Interview with a Neighborhood Kirana

As part of our mission to identify sustainable survival spaces for our neighbourhood Kiranas in a landscape increasingly characterised by the presence of organised retail and e-commerce players, we are conducting exploratory interviews with Kirana owners. Today, we share insights from an in-depth interview with a local kirana owner. This particular interview focused on a

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