About The Project
This research project is a celebration of the enduring spirit of kirana stores. It’s about equipping them with the tools they need to not only survive but thrive in the digital age.
Through retailer and consumer-centric studies, we seek to advance our understanding of areas where frugal digital solutions can contribute to the unorganized sector, fostering a coopetitive environment benefiting all stakeholders.
We invite consumers, retailers, and stakeholders from all walks of life to join hands with us in shaping the future of retail. Your insights, experiences, and aspirations are invaluable as we strive to create meaningful and impactful solutions that benefit us all.
Kiranas: Adapting to Change
Despite their dominance, kirana stores have to navigate a lanscape characterized by the rise of organized retail, e-commerce and technology-enabled models such as quick commerce. However, their history is a testament to their remarkable adaptability. They have consistently navigated changing consumer preferences and economic fluctuations, proving their ability to evolve.
Collaboration is Key
This research project explores the potential for copetition, a strategy where Kirana stores can participate as omnichannel players with technology-driven business models and digitized operations by leveraging their existing infrastructure and strong customer relationships.
What To Expect
Over the coming months, we will conduct in-depth surveys, engage in meaningful dialogue, and collaborate with experts to identify opportunities for growth, modernization, and community empowerment within the unorganized retail sector. We promise to keep you informed every step of the way and welcome your feedback and suggestions.