hubs centuries after they
were built.
TRADITION
not just goods but a sense of belonging
and familiarity.
BELONGING
providing access to new products
and customer experiences is key
to growth .
COMPETE
hubs centuries after they
were built.
TRADITION
not just goods but a sense of belonging
and familiarity.
BELONGING
providing access to new products
and customer experiences is key
to growth .
COMPETE
About Kiranamitr
India’s vibrant retail tapestry is woven with threads of tradition, innovation and resilience. At the heart of this vibrant ecosystem lie the unorganized retailers – the beloved “kirana” and “medical” stores – cornerstones of communities for centuries offering not just goods but a sense of belonging and familiarity.
Kiranamitr is a celebration of the enduring spirit of kirana stores. It’s about equipping them with the tools they need to not only survive but thrive in the digital age. Digitization can play a vital role in empowering Kirana’s to thrive in this evolving landscape. By adopting frugal scalable digital solutions, advanced AI and analytics , kiranas can offer a seamless shopping experience, integrating online ordering with in-store pickup or home delivery options, enhanced customer engagement, pricing and service enhancement.
The Research
Kiranas account for 82% of India’s retail food market and 92% of 4th largest retail market in the world projected to be a staggering $1.3 trillion. Retail is critical to the nation’s economic well-being contributing 10% of India’s GDP and 8% to India’s employment.
This research identifies adaptations Kiranas must undertake to retain their dominance in an omnichannel retail environment by leveraging their existing infrastructure and strong customer relationships. The research looks at:
Digitize and move to omnichannel retail
Focus on customer affinity
Collaborate to leverage collective strength
Be part of the platform supply chain
Together, We Innovate
Are you a consumer who shops at local food and pharma stores? Are you a researcher interested in digital transformation? Do you own or manage an unorganized retail store?
We are conducting a study to understand how technology can support unorganized retailers in India. Your voice matters!
By completing a short survey (approx. 10 minutes), you’ll contribute valuable insights that will help develop frugal technology solutions for these essential businesses.
Want to get even more involved. We are planning on detailed workshops and pilot sites please join the study. Together we can empower unorganized retailer7s and improve your experience.
